Using projects to innovate business models in the Kazakhstani food industry


Baizhanova L.B. Kunanbayeva D.A. Christiansen J.K.
2025Inderscience Publishers

International Journal of Entrepreneurship and Small Business
2025#55Issue 4498 - 528 pp.

This article discusses the organisation of the introduction of open innovations and project management into existing business models in the food industry of the Republic of Kazakhstan by comparing them with foreign experience. The comments and suggestions are based on an empirical qualitative study conducted at Rakhat JSC and on the basis of a desk study conducted by the Danish company Arla Foods. In the study on the example of the company – Rakhat JSC, the authors note that the quality management system covers all areas of the company’s activities. In particular, quality control includes the correct operation of equipment and machines, compliance with production standards, the high-quality performance of the duties of each employee, taking into account the wishes and feedback of consumers, as well as constant and continuous input quality control of raw materials and final quality control of finished products. Copyright

business modelling , business project management , food industry , innovations , project management

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Department of Management, Higher School of Economics and Business, Kazakh National University named after Al-Farabi, Almaty, 050040, Kazakhstan
Department of Operations Management, Copenhagen Business School, Frederiksberg, 2000, Denmark

Department of Management
Department of Operations Management

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