TRANSFORMATION OF INNOVATIVE BUSINESS MODELS THROUGH THE DIGITALIZATION OF THE ECONOMIC SPACE
Baimukhametova A. Tulegenova M. Temerbulatova Z. Rakhmatullayeva D.
2024Bulgarska Akademiya na Naukite
Ikonomicheski Izsledvania
2024#2024Issue 448 - 60 pp.
The relevance of the study is due to the need to determine a business model that meets the modern realities of doing business at the initial stage of building a business. The purpose of the paper is to study approaches to building business models of innovative enterprises and companies in Kazakhstan, taking into account the impact of the global pandemic and digital technologies. The transformation of business models is analyzed on the example of the sphere of innovative entrepreneurship using theoretical methods (analysis; synthesis; concretization; generalization; method of analogies; modelling). As a result, the key criterion that distinguishes innovative entrepreneurship from its classical understanding is formulated and a typical business model of an innovative enterprise was formed.
business model , digital economy , innovative entrepreneurship , technology , transformation
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Department of Management, Al-Farabi Kazakh National University, Almaty, Kazakhstan
Department of Economics, Al-Farabi Kazakh National University, Almaty, Kazakhstan
Department of Management
Department of Economics
10 лет помогаем публиковать статьи Международный издатель
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