The impact of intangible assets on the value of FMCG companies worldwide
Azamat K. Galiya J. Bezhan R. Nurdana Z.
1 January 2023Elsevier B.V.
Journal of Innovation and Knowledge
2023#8Issue 1
This article is devoted to evaluating the role of intangible assets in the process of increasing the value of a company. As a sample, we have chosen FMCG companies around the world. The research was done on 90 FMCG companies. The theoretical part presents the “Value Creation Mixer” model that allows visual identification and determines the role of this type of asset in creating company value. This study reveals that the majority of FMCG companies are undervalued in terms of the value of intangible assets by comparing the market value of intangible assets with the fundamental and theoretical value. Our empirical findings support the positive impact of intangible assets on companies’ value based on a dynamic panel approach. The policy implications suggest managers protect intangible assets intending to maximize the value of the fast-moving consumer goods companies.
Evaluation of intangible assets , Influences of intangible assets , Intangible assets , The value of the company
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Almaty Management University, Kazakhstan
SEF (School of Economics and Finance), Almaty Management University, Kazakhstan
Rauf Denktas University, via Mersin 10, Lefkosa, North Cyprus, Turkey
Nanjing University of Science and Technology, China
Almaty Management University
SEF (School of Economics and Finance)
Rauf Denktas University
Nanjing University of Science and Technology
10 лет помогаем публиковать статьи Международный издатель
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