Public Service Efficiency: An Innovative Method for Assessing Public Sector Reputation
Ayubayeva S. Tynyshbayeva A. Kussainova L.
2022Innovation Journal
Innovation Journal
2022#27Issue 3
This article considers how efficiency assessments of public bodies can also be used to assess the reputation of the public sector. Using cases of national innovative practices in public sector efficiency evaluation and sociological survey data, this article examines the importance of methods for measuring the reputation of the state apparatus. The state apparatus of the Republic of Kazakhstan currently aims at social inclusion and needs to be improved not only for local stakeholder groups, but also to comply with norms and standards shared by the international community. In this context, the measurement and management of organizational reputation is important in order to improve Kazakhstan’s position in the international ratings of public sector trust and performance. The need for a high level of trust is also a requirement of international organizations, which state that Kazakhstan has achieved exceptional success in almost all spheres. Nevertheless, certain problems in public administration continue to hamper sustainable economic growth in the long term, including excessive centralization of government, politicized decision-making processes, limited powers of regional authorities, lack of transparency and corruption. A legacy of Soviet administrative practices is clearly visible in the public administration system of Kazakhstan, in particular the slow and highly formalized bureaucratic procedures (OECD, 2017). The results of the study show that measuring the efficiency of public bodies is a useful innovation to address the issues for efficient strategy development as well as monitoring and improving the state apparatus.
image , measuring reputation , public administration , Republic of Kazakhstan , reputation management
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