Gender division and television consumption in Kazakhstan
Ashimova A. Sultanbayeva G. Kendirbai G. Kertayev R. Lozhnikova O.
2023Intellect Ltd.
Journal of Applied Journalism and Media Studies
2023#12Issue 3355 - 373 pp.
Television has remained the most prominent and influential form of the Kazakhstani mass media. According to the results of the study under consideration, 98 per cent of all households in the country have at least one television set. In this study, the author analyses data collected during a survey of the Kazakhstani population to assess gender differences relating to their habits of watching TV programmes to estimate levels of their TV consumption and their relationship to television in general. The collected data set also contained information about other related factors such as the administrative status of respondents (rural and urban), their age and occupation in order to identify a more nuanced profile of an average Kazakhstani television viewer.
audience analysis , gender , media behaviour , television audiences , viewer profile , viewing habits
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Al-Farabi Kazakh National University Almaty, 71 Al-Farabi Ave, Almaty, 050040, Kazakhstan
L.N. Gumilyov Eurasian National University, Satpayev Str., 2, Nur-Sultan, 010008, Kazakhstan
Al-Farabi Kazakh National University Almaty
L.N. Gumilyov Eurasian National University
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