Leveraging the Shift in the Geocultural Landscape Towards Internationalizing Cultural Entrepreneurship
Aljanova N. Shakti S. Bokebayev N.
August 2025Sage Publications India Pvt. Ltd
FIIB Business Review
2025#14Issue 4413 - 424 pp.
This article examines how geocultural shifts provide new opportunities for internationalizing cultural entrepreneurship, using the case study of a unique international action company from Kazakhstan. Founded in 2000, Nomad Stunts has risen to international prominence, collaborating with leading studios across Hollywood, Bollywood and other major film industries. This study investigates how could geocultural shifts influence creative entrepreneurship and its internationalization? The findings highlight how geocultural changes—such as shifting production hubs and expanding global networks—enabled the company to transform local expertise in equestrian stunts, acrobatics and other disciplines into an internationally recognized brand. The research also reveals the critical role of discipline, resilience and versatility in the company’s growth and underscores the significance of combining cultural authenticity with global standards. This study contributes to understanding how creative enterprises can capitalize on geocultural changes to enhance their competitive advantage and international presence.
creative industries , Cultural entrepreneurship , geocultural shifts , global standards , internationalization , Kazakhstan , Nomad Stunts
Text of the article Перейти на текст статьи
Nazarbayev University, Astana, Kazakhstan
Al-Farabi Kazakh National University, Almaty Province, Kazakhstan
Nazarbayev University
Al-Farabi Kazakh National University
10 лет помогаем публиковать статьи Международный издатель
Книга Публикация научной статьи Волощук 2026 Book Publication of a scientific article 2026