University website as an Internet marketing tool: a case study of Kazakhstan
Официальный сайт университета как инструмент Интернет-маркетинга: пример Казахстана
Офіційний веб-сайт університету як інструмент Інтернет-маркетингу: приклад Казахстану
Abuova A. Assanbayev M. Assanbayeva A. Kilybayev T. Basmurzin T.
19 October 2021Institute of Society Transformation
Economic Annals-XXI
2021#193Issue 9-1099 - 107 pp.
Today, more than ever, a university’s website is critical for the promotion of its mission, academic programs and services. Its communications with its target markets must be organized, professional and creative. A successfully created website design attracts visitors and, of course, should increase enrollment. A well-designed and clearly written university website will allow readers to receive all the needed and required information for them to make the proper decisions. Accordingly, research aimed at analyzing various issues of creating an effective university website is gaining significant relevance. The article discusses both the theoretical and practical issues of website activities. A selection of university websites has been analyzed and the issues and challenges discussed.
Advertising , Educational Services , Internet Marketing , Internet Marketing Tools , University , Website
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Faculty of Management and Marketing, Almaty Management University, 227 Rozybakiev Str., Almaty, 050060, Kazakhstan
Abai Kazakh National Pedagogical University, 13 Dostyk Ave., Almaty, 050010, Kazakhstan
Al-Farabi Kazakh National University, 71 Al-Farabi Ave., Almaty, 050040, Kazakhstan
Varna Free University, 84 Chayka Str., Varna, 9007, Bulgaria
Faculty of Management and Marketing
Abai Kazakh National Pedagogical University
Al-Farabi Kazakh National University
Varna Free University
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